The Orchestra Company
in a few words.

Once upon a time, there was Orchestra
The Orchestra company came into being in July 1995, when Chantal and Pierre Mestre decided to develop an original brand and distribution concept based on retail clothing for children ...

A dynamic brand
Its Philosophy - Orchestra aims, above all, to please the consumer by offering :
- The latest up-to-date styles
- Prices to suit everyone
- Lasting quality
- Constant renewal of stock
- “Enjoyable” services
Its Values - Orchestra’s fundamental value is expressed in “Enjoyment for Everyone”. Every product and every point of sale are created for the well-being of our customers .

Distribution concept
Orchestra Retail Stores - The concept of our stores is one of the driving forces which embodies the Orchestra brand philosophy.
Orchestra Services - Our services allows customers to have the highest level of comfort.

Marketing
Direct Marketing - Orchestra’s direct marketing tactics rely on 2 customer bases, namely :
- A "Birthday" database
- A "Loyalty cards" database
Network organization - Coordinating retail sales is one of the crucial functions of the marketing department. It is structured around 4 main lines :
- Seasonal special offers
- Calendar-linked activities
- Promoting themes
- Promoting services

Human and Technical skills
From the creator-designer’s first stroke of the pen to displaying the products on the shelves takes an average of about ten months. The Orchestra team links together design, creation, and presentation of the clothes, with production control, logistics management, distribution, direct sales, and after-sales service.