More than a store: a concept

From the very outset, the Orchestra store concept was based on a highly simple, effective and original idea: appealing to children first and foremost. Kids are therefore treated like kings in spaces that they find fun and appealing, leaving parents to enjoy wandering round the departments and make their purchases in peace. 

Every store has a light, colourful façade to make it easily identifiable, with the bubble-blowing bear to welcome the children.

Customers are guided around the store according to carefully studied circulation circuits, and can easily find the department they are looking for.

Products are classified by theme and colour range, making it easy to compose outfits, and encouraging additional purchases. 

Each store has an area especially dedicated to children, the size varying according the size of the store. In this magical, fun and colourful world, the kids are king! Books and games tables are provided, together with a TV showing the latest cartoons and a suitable play structure.

Grand orchestra: a big concept in terms of both size and services.

In 2006, "Grand Orchestra" stores began making their appearance in big cities like Marseille, Geneva, Madrid, Jeddah and Athens. Their surface area varies between 400 and 650 sq. m. These stores offer children and parents areas full of fantasy and magic, together with numerous services.

Orchestra will even organise birthday parties there! One or two qualified supervisors in costume take charge of children on Wednesday and Saturday afternoons, and organise their birthdays, with treasure hunts, mini surprise parties, make-up sessions and a variety of other entertainment.

On the product side, "Grand Orchestra" stores offer customers the entire collection and a constant choice of renewed products.