The Marketing at Orchestra
Orchestra has an in-house Marketing department consisting of six people who take care of all direct marketing activity and network organization.

Direct Marketing
Staying close to our customers - Orchestra’s direct marketing action rests on two customer bases :

Every year several mailings of news about the store’s promotions and “Carte Privilege” special offers are sent to holders of the discount cards.
The “Carte Privilege” loyalty card is available in France and Switzerland. The birthday gifts operate in France, Spain, and Switzerland.

Network Activities
Enlivening the Point of Sale - Putting a bit of sparkle into the points of sale is an essential function of the marketing department. It is structured around 4 major lines :

- Seasonal promotions featured in shop window displays (back-to-school, mid-season, end-of-season sales)
- Calendar-linked activities, featured in shop window displays, which can match promotions (Halloween or Christmas decors…)
- Window displays in order to highlight collection themes (window decors to match certain strong themes)
- Advertising in the stores to highlight certain merchandise or services (reduced prices on «basic» products, customer services, and product advantages such as waterproof, stretch or reversible…)